You Don’t Have To Be Born Good At Sales. I’m Living Proof.

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I used to believe that sales was one of those fields where success can only be achieved by those who are born with a natural gift for it. The image of the smooth-talking, charismatic salesperson who can sell anything to anyone is a common stereotype. However, this view couldn’t be further from the truth. While there may be some individuals who possess natural sales abilities, sales is a skill that anyone can learn and develop with practice and experience. I’m living proof! I’m not very outgoing and quite shy. I used to feel really awkward and I thought I sounded too salesy.

The myth of the natural-born salesperson

The belief that sales success is solely a matter of inherent traits and abilities is a common misconception. In reality, many individuals who excel in sales have gone through years of dedicated practice and trial-and-error.

Debunking the stereotype

One of the problems with this myth is that it creates a barrier for people who are interested in pursuing sales as a career but may not consider themselves “naturally” talented. The truth is that sales requires a range of skills that can be nurtured and developed, regardless of whether an individual possesses any supposed inherent sales talent.

For example, effective communication is a crucial skill in sales. Being able to articulate the features and benefits of a product or service in a clear and compelling way is essential for convincing potential customers to make a purchase. This skill can be honed through practice and training, and is not necessarily something that someone is born with.

Another important skill in sales is the ability to build relationships with customers. This involves listening to their needs and concerns, understanding their unique situation, and then tailoring your sales approach accordingly. Again, this is a skill that can be developed over time through experience and learning.

The role of experience and learning in sales success

Experience and learning are two critical factors in sales success. The more time an individual spends selling, the better they become at it. And with each sale, there are always lessons to be learned, whether it’s about what works and what doesn’t, how to handle difficult situations, or what customers are looking for.

For example, a salesperson who has been in the industry for several years will have encountered a wide range of customer personalities and situations. They will have learned how to handle objections, how to close deals, and how to maintain long-term customer relationships. This experience is invaluable and cannot be replicated through any amount of natural talent.

Learning is also a crucial component of sales success. Sales techniques and strategies are constantly evolving, and it’s important for salespeople to stay up-to-date with the latest trends and best practices. This can involve attending training sessions, reading industry publications, or seeking mentorship from more experienced colleagues.

In conclusion, the myth of the natural-born salesperson is just that – a myth. While some individuals may possess certain traits or abilities that lend themselves to sales success, the reality is that anyone can become a successful salesperson with dedication, hard work, and a willingness to learn and grow.

Key skills that can be learned and developed

There are several key skills that contribute to sales success, and each of these can be learned and honed with practice and experience.

Effective communication

Effective communication is one of the most important skills in sales. It involves the ability to convey information clearly and persuasively, to actively listen to others, and to respond appropriately to their concerns or objections.

One way to improve communication skills is to practice active listening. This means paying attention to the customer’s words, tone, and body language to gain a deeper understanding of their needs and concerns. Salespeople can also improve their communication skills by using clear and concise language, avoiding jargon or technical terms that the customer may not understand, and being confident and assertive in their communication style.

Active listening

Active listening is another important skill that is often undervalued in sales. It involves paying close attention to the customer, asking questions to clarify their needs, and empathizing with their concerns.

Salespeople who practice active listening are better able to understand the customer’s perspective and tailor their approach accordingly. They can also build rapport and trust with the customer by demonstrating that they are genuinely interested in helping them find a solution to their problem.

Building rapport and trust

Building rapport and trust with customers is essential for successful sales. This involves establishing a connection with the customer, demonstrating understanding of their needs, and showing a willingness to help them solve their problems.

One way to build rapport and trust is to take the time to get to know the customer and their business. Salespeople can ask open-ended questions to learn more about the customer’s goals, challenges, and pain points. They can also share relevant stories or case studies that demonstrate their expertise and build credibility.

Handling objections and closing deals

Handling objections and closing deals are two critical skills in sales. Salespeople need to be able to address any concerns or hesitations that customers may have and guide them towards a purchase decision.

One effective strategy for handling objections is to reframe them as questions. For example, if a customer says “I’m not sure if this product is right for me,” the salesperson can respond with “What specifically are you looking for in a product?” This allows the salesperson to gain a better understanding of the customer’s needs and address any concerns they may have.

When it comes to closing deals, salespeople need to be confident and assertive in their approach. They should clearly communicate the value of their product or service, and be prepared to answer any final questions or concerns the customer may have. By demonstrating a deep understanding of the customer’s needs and providing a clear solution, salespeople can successfully close deals and build long-term relationships with their customers.

The importance of a growth mindset in sales

A growth mindset is a belief that skills and abilities can be developed and improved over time, and that failure is an opportunity to learn and grow. This mindset is essential in sales, where rejection and setbacks are an inevitable part of the job.

Embracing challenges and learning from failures

Sales is a difficult and often unpredictable field, but those who view challenges and failures as opportunities for growth are more likely to succeed. By embracing difficult situations and learning from mistakes, salespeople can develop resilience and adaptability.

For example, imagine a salesperson who has been working to close a deal for months, only to have the potential client suddenly back out. Instead of giving up, a salesperson with a growth mindset would take the opportunity to reflect on what went wrong and how they can improve their approach for future deals.

Furthermore, a growth mindset can help salespeople overcome the fear of rejection. Rather than viewing rejection as a personal failure, those with a growth mindset see it as a chance to learn and improve their approach.

Continuous improvement and adaptation

Continuous improvement and adaptation are also essential in sales. To stay relevant and effective, salespeople must be continuously learning and striving to improve their skills and techniques.

One way to do this is by seeking out feedback from colleagues or mentors. By receiving constructive criticism, salespeople can identify areas for improvement and work to develop new skills.

Another important aspect of continuous improvement is staying up-to-date with industry trends and changes. Salespeople who are constantly learning about new products, services, and technologies will be better equipped to adapt to changing market conditions and meet the needs of their clients.

For example, a salesperson who specializes in software sales must stay on top of the latest developments in the industry in order to effectively communicate the benefits of their product to potential clients.

In conclusion, a growth mindset is essential for success in sales. By embracing challenges, learning from failures, and continuously improving, salespeople can develop the resilience and adaptability needed to thrive in this competitive field.

Strategies for improving your sales skills

Sales is a dynamic and challenging profession that requires a wide range of skills and abilities. Whether you’re a seasoned sales veteran or just starting out, there are always new techniques and strategies to learn that can help you improve your performance and achieve greater success.

Sales training and mentorship

One of the most effective ways to improve your sales skills is through sales training and mentorship. This can involve working with experienced salespeople who can provide guidance and support, as well as attending workshops and seminars to learn new techniques and approaches.

By participating in sales training and mentorship programs, salespeople can gain valuable insights into the sales process and develop their abilities in a safe and supportive environment. This can help build confidence and improve performance, leading to greater success in the field.

Practicing and role-playing

Another effective strategy for improving sales skills is through practicing and role-playing. By simulating common sales scenarios and practicing different techniques and approaches, salespeople can develop greater fluency and mastery of their craft.

Role-playing can be especially useful for developing communication and negotiation skills, as it allows salespeople to practice these skills in a controlled environment. This can help build confidence and improve performance in real-world sales situations.

Learning from top performers

Learning from top performers in the field is another excellent way to gain insights and improve your own sales skills. By observing and analyzing the approaches of successful salespeople, you can gain valuable knowledge and techniques to apply in your own job.

Attending industry conferences and networking events can be a great way to meet other sales professionals and learn from their experiences. You can also read books and articles written by successful salespeople, or watch videos of their presentations to gain insights into their techniques and approaches.

Staying up-to-date with industry trends and techniques

Finally, it’s essential for salespeople to stay up-to-date with industry trends and techniques in order to remain effective and competitive. As new technologies and approaches emerge, salespeople must be willing to adapt and learn new skills in order to succeed.

One way to stay up-to-date is by reading industry publications and blogs, attending webinars and workshops, and participating in online forums and discussions. I found audiobooks to be very effective. I’d  listen to them in my car, the gym, and long walks. By staying informed and engaged, you can stay ahead of the curve and continue to improve your sales skills over time.


In conclusion, sales is not a field that is limited to a select few with natural talent or charisma. It is a skill that can be learned and developed over time, with practice, experience, and a growth mindset. By focusing on developing key skills, staying up-to-date with industry trends, and embracing challenges and failures as opportunities for growth, salespeople can become highly effective in their roles and achieve greater professional success.